策划

The Chinese word 策划 (cèhuà) is composed of two characters: 策 (cè) and 画 (huà). The character 策 originally meant "bamboo slips used for writing" and later extended to mean "plan" or "strategy". The character 画 originally meant "to draw" or "to paint" and later extended to mean "to plan" or "to design". Thus, the word 策划 literally means "to plan and design" or "to make a plan". It is often used in the context of business, politics, or military affairs to refer to the process of developing a plan or strategy. For example, a company might hire a consultant to help them 策划 (cèhuà) their marketing strategy.